They alone would decide which ads are “good” and which are “bad.” For publishers, this may create an incentive to stick with Google’s ad network and not branch out. Hunch #2: Google would become both judge and jury. Here are my hunches to explain why Google wants consumers to use their ad blocker instead of AdBlocker+: Hunch #1: Google wants to send a message to future entrepreneurs that ad blocking will not remain lucrative, perhaps to folks like this: Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race. Big companies-like Google-can pay to be ‘white listed’ and have their ads shown despite AdBlocker+ being installed.
You may also be wondering, how do they pull off that magic trick? Well, they hold their users as ransom. That’s because Eyeo earns around $160M per year from AdBlocker+.
#Google website blocker free
You may have noticed, I put free in quotes.
They market a “free” product called AdBlocker+. In fact, they’ve become so bad that many people have installed ad blockers to try and weed them out.Ī German company called Eyeo is the largest independent ad blocking company. This has created an arms race that helps explain why ads are getting brighter, noisier, and more pervasive. Instead, they all compete for a small slice of it. But, no single advertiser can “own” our collective attention-that’s the commons in this story. Heck, it might just save the free web! The Internet CommonsĪdvertisers spend money to capture our attention and attempt to persuade us to take some sort of action. After some reflection, some more reading, and another cup of coffee, I decided this move could be brilliant. If you’re familiar with Daniel Kahneman’s famous book- Thinking, Fast and Slow-this is a great example where thinking slow is a good idea. I was taken aback when I read this headline: “ Google Plans Ad-Blocking Feature in Popular Chrome Browser.” “What the heck?!” was my split-second reaction, followed by, “This is madness!! What are they thinking? How will they make any money if they block all the ads?” It was early.
#Google website blocker how to
Learn how to share location data and block location requests in Google Maps.Every morning I read the WSJ (print edition!) and enjoy a cup of coffee. When you block a location request in Google Maps, the person's account is blocked in all products listed on this page. Tip: If you're following someone and no longer want to see their content, you can unfollow them rather than block them.
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